Sunday, October 16, 2011

Nuru International Partners with Sevenly T-shirts To Support Rural Farmers On World Food Day

As part of observation of World Food Day, through October 16, Nuru International is proud to partner with the Sevenly T-shirt Company to raise funds and awareness for Nuru’s agricultural program in Kuria Kenya.  For every Sevenly shirt sold, the t-shirt company will donate $7 toward Nuru’s work to equip poor farmers with the tools and knowledge they need to lead their communities out of extreme poverty. Sevenly’s mission is to raise funds and awareness for the world’s greatest causes, and at Nuru folks are excited to be featured for their campaign this week in conjunction with World Food Day.

Nuru’s agricultural program is a linchpin for it's holistic model. We based this model on an incredibly successful model that we witnessed from one of our partner organizations, One Acre Fund. At Nuru, we pursue a holistic approach to international development that capitalizes on synergies developed by simultaneously attacking multiple issues that lead to systemic extreme poverty. For example, most families in remote, rural areas farm their own land. We train farmers to increase their harvest using the best agricultural means available. An increased harvest means they will have enough food to feed their families and surplus to sell; with the money earned, families are then able to save for the future and afford healthcare interventions for their family, education for their children, and necessities for their home, like a latrine.

This year, millions of families in East Africa are suffering because of a horrible drought, but amid the drought, Nuru farmers who have participated in our agriculture programs, while producing a lower yield this season, still have enough food to feed their families, pay back their loan of inputs, and generate revenue from the sale of surplus maize. In a recent blog post, Nuru’s CEO, and agricultural program manager, Jake Harriman gave further detail about what these interventions mean for farmers in Kenya. Since Nuru’s inception, it's  agricultural program has enrolled over 2000 families as well as loaned or sold over 40 tons of maize seed and 400 tons of fertilizer. Farmers have seen an increase in yield of 250% and Nuru boasts a 98% repayment rate on loans disbursed.

It is incredible that Nuru  is able to participate with Sevenly’s T-shirt program during the week of World Food Day, because this offers many an opportunity to take tangible steps to alleviate hunger as part of a greater vision to end extreme poverty in remote rural areas. Will you join us in our efforts to engage more people in this work? Here are a few suggestions from the World Food Day website. Join with Nuru, and take a tangible step toward a world in which people who live in extreme poverty have the choice to determine their future.

Also, if you would like to buy this Sevenly t-shirt, you only have a few hours left...sales discontinue at 12PM EST Monday October 17th.

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