Last fall, you might remember a blog post I wrote about a
clothing company called Sevenly and their partnership with Nuru. Well, this
week, Sevenly partnered with Nuru again.
Each week, Sevenly partners with a different nonprofit that
is helping people around the world in areas varying from hunger alleviation, to
human trafficking. They have partnered
with organizations including International Justice Mission, CompassionInternational, and Charity: Water. We are grateful to be among the
organizations that they have invited to partner with them on multiple
occasions, and we are even more grateful for the funds that they are raising
through their business model this week that allow us to further our work.
When Sevenly designs a shirt, they design it for a limited
run. The shirt Sevenly is creating for Nuru will only be available for one
week, and as of my writing this post, there are just under two days left to
purchase this design. Sevenly donates $7 from every shirt sale to the cause of
that particular week, and because they have a quality product, they are able to
generate a large donation in a relatively fast amount of time.
I love this model for a couple of reasons. Number one, it is
effective. Since Monday, Sevenly has raised over $11,000 for Nuru through selling
t-shirts. My second reason for loving this model is for the reminder it brings.
You see, often we underestimate the power of a small donation. But several
small donations added together make a huge impact.
Last Sunday, I was able to share with a group of folks from
my home state of West Virginia (Almost Heaven), the amount of money they have
raised over the last four years as a result of their small monthly
contributions to Nuru. It is absolutely amazing to consider how quickly these
contributions add up. Don’t ever make the mistake of thinking your contribution
is too small. Everybody has a contribution to make toward ending extreme
poverty, and we put these contributions together, more and more lives are
changed for the better.
So consider buying a quality shirt or hoodie this week from
Sevenly and putting another $7 toward the amount they are raising for Nuru this
week. And beyond this week, consider making a recurring donation to Nuru.
Twenty-nine dollars per month (less than a dollar a day) can help an entire
family lift itself out of extreme poverty. Together, we are ending extreme
poverty, one community at a time!
No comments:
Post a Comment